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Fragrance FreeSulphate FreeParaben FreeCruelty-FreeGMO FreeHydrating serum targets these signs of aging:Fine lines and wrinklesDry dull skinYEOUTH Multiplier EffectAII Yeouth products contain stable high-quality clinically tested ingredients engineered to work in cooperation with one another. While every product is developed to improve the appear- ance of skin each does so via different methods. Using Yeouth products together multiplies effectiveness and can enhance skin appearance by delivering dramatically visible results.How Yeouth Pure Hyaluronic Acid Serum worksMoisture-attracting Hyaluronic AcidA naturally-occurring compound in the skin that attracts water molecules. Hyaluronic Acid is a humectant that holds up to 1 000 times its weight in water to replenish skin moisture levels. Skin is instantly revived hydrated plumped and smoothed.Ultra-gentleDespite the word 'acid' in the name hyaluronic acid is safe and does not irritate skin.From the FounderAs a cosmetic chemist developing advanced skin care products for companies large and small for decades I was asked time and again to create formulas that contained only a fraction of the key ingredients necessary to produce visible results. These companies were interested in profit above quality and customer satisfaction. Because people deserve better I decided to create and manufacture my own line of superior skincare products. The result is Yeouth.At Yeouth our passion is in helping people put their best self forward. We do this by providing truly superior products at reasonable prices. This is the answer to our "why" (we spell it "Y"). All of us at Yeouth thank you and happily encourage you to Find Your Y™.Kevin Mallory founder and chief chemist