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Est 1970Natural Whitens Teeth*Freshens BreathFights Tartar*No Artificial Flavors Sweeteners or DyesGluten FreeVeganHalalKosher Certified B Corporation - Certified Good Guys Animal Test Free; Cruelty-FreeBrush away plaque* and gently whiten your teeth by removing surface stains with our antiplaque & whitening toothpaste. It fights tartar build up with regular brushing and has a refreshing natural flavor you'll love. Like all tom's of Maine products it's free from artificial flavors and sweeteners and has not been tested on animals. Enjoy!Uses: *With regular brushing Helps prevent plaque and tartar build up and removes surface stains. Use regularly do good often.