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All Ages - Soft Bristles With Free Storage CaseRemoves Plaque & TartarSlip-Proof GripDeep Clean USDA Organic Keep Those Canines SparklingPETA Cruelty-FreeWomen Owned™Certified Organic by EcocertCarry-on ApprovedNon-GMOXylitol FreeBPA FreeSLS/SLES FreeBio-Based Bristles**Soft BristlesCurved HandleNon-Slip Grip Salt & Thyme to Freshen Breath Kelp & Fennel Help Fight Gingivitis Kit Contains:Toothbrush 1 Count Gel 0.8 ozCase 1 CountMaking every day better Radius® is a better oral care company dedicated to sustainability and designed with purpose for a better you a better pet and a better world. We are woman-owned and 2nd generation family-run. Our process is transparent. We use earth-friendly materials and eco-conscious manufacturing. We operate our own factory here in the US. Our mission is to make every day better by creating sustainable toothbrushes toothpastes flosses and other daily use objects we think you (& your pets) will love. Our message is clear: Your mouth deserves better and so does the environment.Organically crafted with your four-legged friend in mind Rest at ease your fur babies will delight in Radius' smooth oval toothbrush head perfect for dogs cats and all critters big and small. Combined with Organic Dental Gel you can be sure your furry companion will look forward to a safe and yummy toothbrushing time while you bask in sweet-smelling pet kisses! Easy & Safe oral care for your pet You only want the best for your furry friend and we only make the best. Our patented USDA Organic Canine Dental Gel contains safe functional (and tasty) ingredients with none of the nasties. Made with organic coconut oil to help detoxify and remove bacteria for healthy teeth and gums sweet potato and cinnamon for healthy coat fennel and kelp to help reduce bacteria. We help encourage reduction of petroleum by using bristles that are derived from castor oil. Our brush handle is made with 60% recycled content. Recognizing that our infrastructure may not yet promote a true circular economy we also add EcoPure® in consideration of our toothbrush's end-of-life. We use polypropylene (plastic #5) so that our toothbrush can be recycled in local recycling collections and at take back programs at select Whole Foods Market and other stores. **Bio-based bristles are produced using renewable feed stock (65% of the feed- stock is renewable). The renewable portion of the feed stock comes from castor beans.