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Never Fried. Always Real.Popped Potato Snack50% Less Fat Than Fried Chips* Non GMO Project Verified Certified Gluten FreeCertified VeganKosher DairyFull of Flavor Freedom To Eat Them All Simply Sea Salt Simply DeliciousThe classics stand the test of time - and taste buds. For example combining potatoes and sea salt dates back to the year 1 000 BC or before chips. Clearly these simple ingredients bring out the best in each other and they'll bring out the snacker in you. Popped To Perfection.Many chip-years ago we turned the potato chip world upside down. We chose heat and pressure instead of grease and the deep fryer to create The Original POP. The rest is delicious history. So grab a bag and enjoy without snackrifice. *50+% less fat per 28 g servingSeasalt Popchips 4.5 gRegular fried potato chips 10 g