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Includes 1 Bamboo Brush ApplicatorFor Every SmileEnamel SafeCruelty FreeNon-GMO100% VeganGluten FreeDairy FreeSoy FreeEnjoy a naturally brighter smile.Plus Ultra is reimagining what an oral care brand can look like.Plus Ultra is Latin for "further beyond". It's the mantra we've adopted to inspire innovation and forward thinking.We work with professionals to bring you the best and always design with the planet in mind.