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For Every SmileSustainableDurableCruelty-FreeFDA RegisteredFemale FoundedPlus ultra is latin for "further beyond." It's the mantra we've adopted to inspire innovation and forward thinking.This toothbrush is special. It's made out of bamboo! You might be thinking "Isn't bamboo what pandas eat?" Yes -but bamboo is also used to make all sorts of cool things. And it's biodegradable which means it's natural and safe. Bamboo doesn't hurt the earth like plastic does. Since our toothbrush is made from bamboo its eco-friendly people-friendly and fish-friendly. When you brush your teeth with a plus ultra toothbrush you'll get more than a bright smile. You'll do something for the greater good. Good for you. Good for fish. Good for the planet!